Copenhagen, Denmark (October 10, 2016) – NOVASOL by Wyndham Vacation Rentals announced today that it has acquired the holiday home rental company Ardennes-Etape, based in South Eastern Belgium. The Ardennes-Etape brand will continue to exist as it does today, and will be added to the current NOVASOL portfolio. Ardeness-Etape operations will continue as usual, serving as the hub for all future NOVASOL activities in Belgium.
“This acquisition is an important part of NOVASOL’s strategy to build a strong position within Europe that includes the vibrant travel markets of Belgium, the Netherlands and Luxembourg,” says Director of NOVASOL, Mr. Anders Pii. “Research shows that Belgian tourists not only travel a lot throughout the year but also spend more money on holidays than other travelers. As the fourteenth biggest outbound travel market in the world, Belgium is a very attractive market for our brand,” says Mr. Anders Pii.
Ardennes-Etape provides 1,500 private holiday homes in the Ardennes region of South East Belgium. Huge castles, authentic rural vacation homes, farm houses, traditional chalets, comfortable cottages and bungalows make up the careful selection of these high-quality holiday homes.
“I am enthusiastic about the new experiences we can give our guests,” adds Pii. “We’ll be able to offer a meeting in a castle, a wellness retreat in a rural farm house or a weekend for two in a cozy chalet in the Ardennes. With this acquisition, we increase our variety of holiday homes, especially those that cater to the upscale market.”
“Joining the NOVASOL team gives Ardennes-Etape home owners access to a new pool of travelers from some of the biggest travel markets in the world. This can potentially result in higher occupancy for owners while also delivering greater impact for the surrounding community. I look forward to welcoming more tourists from all over Europe to the many experiences of the Ardennes,” says André Offermans, founder and director of Ardennes-Etape.
The green, hilly landscapes, rivers and historical villages of the Ardennes region of Belgium invite visitors to a variety of experiences. Travelers enjoy activities including hiking, mountain biking and kayaking as well as local arts, traditions and gastronomy throughout its charming historical villages.
Ardennes-Etape was founded in 1999 by André Offermans and employs 42 persons in the head office in Stavelot in Belgium and an office in Luxemburg. When booking a holiday home through Ardennes-Etape all guests receive an Ardennes pass, guiding visitors to the many experiences and giving significant discounts on attractions and events.
NOVASOL A/S and dansommer a/s form the NOVASOL Group with the head office located in Virum, Denmark. The NOVASOL Group has offices in 14 European countries, including more than 50 service offices in Denmark and across Europe, with more than 1,500 employees and free-lancers working for the company. NOVASOL is the largest full service provider of holiday homes in Europe. Including the acquisition of Ardennes-Etape, NOVASOL provides holidays for tourists in 43,500 holiday homes and city apartments in 29 countries through the brands NOVASOL, dansommer, Happy Home, Friendly Rentals and now also Ardennes-Etape. In 2015, more than 1.5 million holidaymakers had holiday in an accommodation of the NOVASOL Group. NOVASOL is part of Wyndham Vacation Rentals, the world’s largest professionally managed vacation rentals business providing access to more than 103,000 vacation rental properties in approximately 550 unique destinations worldwide, and one of the Wyndham Worldwide family of brands (NYSE: WYN).
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